Posted: 09 Jul 2013 01:38 AM PDT
“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.” -Edward Bernays, (Propaganda 1928, p.71)
Edward Bernays – also known as the “father of propaganda” – took Freud’s key thesis that individuals were driven by unconscious irrational forces and used it to develop marketing techniques which are now common place.
One example was Bernays campaign to convince women to smoke in the 1920s. Bernays helped the smoking industry overcome one of the biggest social taboos of the time: women smoking in public. Prior to the 1920s, smoking was largely a male pastime and women were only allowed to smoke in designated areas, or not at all. If caught violating this rule, women would have been arrested.